20 Jan Why bridal, why now?
Why should any local media company consider the bridal category?
Because you can’t make this stuff up.
We call it the greatest local stories ever told: How young couples meet, fall in love and decide to get married and put down roots in your community. Like the two lovebirds here, brought together by a chicken, on a dairy farm while she was doing research for a school project. Erin Osmanski and Eric Stebbins are getting married in September.
Think about it. You cover every auto crash, every fire and every burglary… every bad thing large or small that befalls your community. And your readers and viewers often complain that the news is so negative.
When it comes to weddings, we may do something once a year or when the mayor’s daughter gets married. That’s about it.
Bridal is happy, hopeful, local news by definition.
It also just happens to be a lucrative, often under-developed category that will bring you new revenue.
- Bridal is a $56.7 billion market in the US.
- There is no such thing as an average bride, but on average she will spend $26,000 on her wedding this year.
- The couple will spend an average of $3,200 on the engagement ring.
- They will spend $3,700 on the location, $2,300 on booze for the party and $5,000 on food — a total of $11,000 for the party.
- That doesn’t include the $500 for the wedding cake!
The first thing a woman wants to do when she gets engages is tell the world! You can help her spread the news.
Bridal is not just a one-time June event anymore. People in your community get married every day of the week, every week of the year today.
Your website makes it possible to cover the joyful news of your weddings 24/7, generate new revenue and show your commitment to families in your community.
So perhaps the better question is: Why not bridal now?