We press play, don't press pause…

16 Jul We press play, don't press pause…

Every summer has an anthem, a song that captures the spirit of the season and wears itself out being overplayed on pop radio.

Macklemore & Ryan Lewis’ “Same Love,” featuring Mary Lambert, is certainly one candidate for summer 2013.

Some will find the message disturbing, while others find it reassuring. Either way the lyrics, melody and hook have a way of worming their way into your sun-baked brain.

Content That Works celebrates love in all of its many forms. That’s one of the reasons we created Brides 365, to help couples of all kinds tell the stories of how they meet, fall in love and decide to get married — The Greatest Local Stories Ever Told!

“We press play, don’t press pause/Progress, march on!” Macklemore implores, words that particularly resonate with me.

As an industry today we need to press play. We can’t afford to pause. Progress, march on!