Video Drives Organic Traffic and Conversations
Content is the same across the board theoretically, but video allows content to be presented in a way that comes more naturally to people to follow. Video is easier to understand and retain compared to other delivery methods and allows the viewer three types of learning, visual, audio and text.
People Retain Video More Easily than Text
Video makes retaining a message easier for the viewer and yields better marketing results. It’s more interesting and allows the viewer to have more of an engaging experience. Video is easier to retain than reading, by 85%.
Video performs well across channels
Video doesn’t necessarily need to adapt across channels and can be just as successful on different digital platforms including websites and social media. Video can thrive in other platforms besides YouTube, though YouTube is considered social media and has a reputation for video content. Video allows you to reach multiple target audiences with one campaign.