01 Aug Video Ads on Facebook Worth More than The Super Bowl?
How powerful is Facebook as an advertising medium?
According to a Bloomberg report Facebook plans to charge somewhere between $1 million and $2.5 million for 15-second video ads that will run three times a day in Facebook user news feeds.
To put that into perspective, the price of a 30-second Super Bowl ad in 2013 hit $4 million. So Facebook values its video advertising at a price higher than the equivalent amount of time on the Super Bowl.
Every winter we go to a Super Bowl party at our friend Elaine’s house. She sells advertising for Meredith’s Parent’s platforms. She’s a college football fan, but can take or leave the pro game.
Yet she throws the party because “we have to see the ads!” Creative advertising has become part of the appeal of the Super Bowl.
I know little about Facebook without asking Meredith Guetig, the Facebook expert on our team. Still it seems difficult to fathom Facebook users eagerly tuning into their news feed each day because the ads are part of the appeal and enjoyment of using Facebook. The opposite seems more likely.
On the other hand Facebook boasts more users worldwide than the Super Bowl has viewers. So who am I to say that Facebook’s video ads won’t be worth more than those on Super Bowl XLVIII?
Only time will tell.
Either way, Facebook is a force to be reckoned with, and used to further your business goals. Ignore it at your own peril.