07 Nov Just click send: tips for first time social media marketers
Engagement. We know we need to do it as brands, but for many, sitting in front of a computer for the first time as the voice for the brand can be a bit intimidating. I remember my first post as manager for a brand. I probably reread that post about 10 times before hitting “send,” and then sat there hoping it had some effect on my followers and prospects. Maybe you’re just starting, or have been in the business for a while and want to learn some new ways to do this. (I know I do! So if you have some please list in comments below!) Here are some of the social media marketing tips and tricks I have learned over the years.
- Schedule for highest impact
Some companies will argue quantity over quality. Although studies have been done with mixed results, I always opt for quality. Don’t post just to post. With so much content online, make sure that what you are sharing is valuable to your audience. The time of day matters as well. There are charts out there laying out what people think are the best times to post on what social sites. There are also Facebook analytics which show the specific times your audience is most active, down to the hour per day. Try out the suggested times and then track which posts do best at what times. You will learn what and when works best for your audience.
- Participate in chats
There are all sorts of chats out there for marketers to participate in, whether relating to your brand or just marketing. #Hootchat is one I particularly like to participate in to learn more from my peers as well as building our brand as a knowledge source depending on the topic. Are these people all our customers? No, but participation helps build our brand’s reputation in the industry as a leader in what we do.
- Engage with others’ content
Whether you are on a conference Twitter hashtag or scrolling through Facebook in the office, engaging with others’ content is the point of social media. Don’t be afraid to comment or tell someone if something they shared is really cool, and retweet it. Don’t just share your own information. Be sure to give your audience a mixture. A great way to keep track of influencers in Twitter is through lists. Your main feed can tend to be crammed with a lot of information, so to find those key people put them in a twitter list that you can search anytime. What is great about lists is if someone has added you to their public list you can also use their list as a resource to engage with new people.
- Always be learning
Google Alerts is wonderful. I receive updates on topics every day that I have selected, and they help keep me updated on what is current and trending. This can also be a great resource to pull content from. Social media is an industry that is always changing, and if you are not changing with it, you will be left behind.
- Lose the fear and be confident in you
You went to school for this, took multiple courses and are now in the real world for it. No one is perfect, so be confident about your decisions. If you are unsure of something, know there is a plethora of resources at your fingertips online and through other social media experts. We are all in this together.
What social media marketing tips do you have? Feel free to share in the comments below! Enjoyed this post? Subscribe so you never miss a post.