political campaign Tag

14 Nov Should brands get political?

Before, during, and after the election of our 45th President, many brands and celebrities (who are in essence a brand) shared a politicized personal message via social media.   On Friday, the CEO of Grubhub wrote a strongly worded message unaccepting of the President-elect Trump. This ignited...

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01 Aug The Election of Social Media

After the 2008 election there was no doubt in marketer’s minds that digital campaigns had just become the new television for presidential elections. However, today it is no longer the new frontier and requires innovation and new tactics to be successful. Even in the primaries...

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