consumer marketing Tag

05 Oct How you can use Advertainment to Engage and Delight

I have written often about Badvertising, especially as it relates to native advertising. Badvertising is advertising, native or otherwise, that bores, misleads or worse, unintentionally undermines an advertiser's brand by making potential customers angry. Local native advertising becomes Badvertising when it is self-serving, public relations puffery or...

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