brand building Tag

14 Nov Should brands get political?

Before, during, and after the election of our 45th President, many brands and celebrities (who are in essence a brand) shared a politicized personal message via social media.   On Friday, the CEO of Grubhub wrote a strongly worded message unaccepting of the President-elect Trump. This ignited...

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24 Jan Who Is Your Content Working For?

A book's worth of  hand-wringing has been written about native advertising over the last few months, no small amount of it coming from this blog. MediaPost wondered aloud: Will Publishers Lose Free-Speech Protection With Native Advertising? The FTC warned against deceiving consumers at a recent native advertising...

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