Why High Standards Matter for ‘Small-Big’ Teams

27 Mar Why High Standards Matter for ‘Small-Big’ Teams

Our editorial team is small in numbers. We are akin to a three-wheeled car that finds a way to edit, design, research, interview, write, and innovate all while keeping the drive smooth at all times so our clients don’t experience a single bump. Most likely, we are a reflection of the industry at-large, and perhaps even of your business.

But it hasn’t always been that way. At the inception of Content That Works, editors did not choose images, design pages, or work on marketing copy. These tasks were done by designers, art directors, and marketers. Slowly, as the economy changed and the publishing industry along with it, our team developed those skills out of necessity with little to no instruction. Most likely, you and your coworkers have done the same.

While our inner editorial circle is compact, our team is quite large once you factor in the extraordinary freelance writers that have helped us produce top-quality content since 2001. These hardworking, skilled journalists are the number one entity for which we are thankful every workday.

Being a writer/freelance journalist is hard work. It gives our team a great joy to provide those with a passion for a topic and an appetite for writing the opportunity to be published. Our stories appear side by side with stories from a newspaper’s staff or on a company’s public-facing website professional staff. What we ask of our writers is to abide by the same values and principles that govern professional journalists.

We thought it might be interesting to let you know the standards to which we hold our freelancers. In this era of “fake news” it’s important that you trust those you work with and the people that provide your content.

Here’s what we ask of our contributors:


      1. We require our writers, to be honest in their reporting, sourcing, and image acquisition.

        They must correctly cite all sources and properly credit all images. Plagiarism is unacceptable, and any instance of plagiarism will result in the immediate dissolution of our freelancer agreement. Our writers avoid sensationalism and represent all sides of a story in an effort to be fair and balanced.


      1. Our writers must show the utmost respect for all people.

        Discrimination, misrepresentation, or promotion of injustice is not tolerated.


    1. Trust is key, and we ask our writers to embrace the values that are vital to the success of CTW as stated on our website:

      “At Content That Works, we believe in the power of stories well told. Your customers seek great content that informs and delights them. Memorable stories, impactful images, and designs keep them coming back to your business or your website. We can help.”

We rely on our clients to trust us – to trust our stories are real, reported, accurate, and original. In order for our business to be successful, we a zero-tolerance policy for any and all shenanigans, tomfoolery, and monkey business. That includes repeatedly filing stories late. We do not miss a deadline!

  1. We ask our writers to be totally transparent.

    All sources are openly identified and must disclose any potential conflicts of interest with a story or sources.


What do you ask of the non-staff members that help your business be a success? Is there anything our team can do better?