08 Aug The Cloning of Social Networks: What content goes where?
The landscape of social media used to be pretty simple – you went to You Tube for videos, Facebook for statuses of family and friends and Twitter for current event updates. But the world of social netowrks has expanded greatly since 2006 with the introduction of Instagram, Vine, Snapchat, Periscope and many others. While some of these platforms have brought new ideas to the table, in the past few months it seems all the existing social networks are playing a game of copycat adding the same features the other provides, ultimately confusing the user where to put what content.
Just to name a few examples:
Twitter and Facebook: a nonstop battle
I don’t even think this one needs to be explained… but if you are curious here are four ways in 2015 alone they copied each other. The biggest is the all-important #hashtag to Facebook-owned Instagram.
Facebook and Periscope: live broadcast videos
Since it’s a presidential election year, live video has been huge for interaction on what is happening on the campaign front. The two applications at battle for this are Periscope and again Facebook who can’t seem to stay out of anything. Both have their advantages for broadcast options, but Periscope doesn’t have as a big a social network as Facebook, so it will be interesting to see how this one continues to play out.
Snapchat and Instagram: memories and stories
Just like the Twitter and Facebook battle, Instagram and Snapchat are going at it over the pictures and video feeds. Who started it? Many would argue Snapchat by adding a memories section to its notorious disappearing act. Instagram’s CEO admitted to copying Snapchat for their recently released Instagram stories so it goes both ways.
Also worth a quick mention: all the inspirational quotes and pictures of dogs and kittens appearing on LinkedIn now (PS. Pinterest did it first and better), a site for professional networking and discussions.
They do say imitation is the sincerest form of flattery, right?
So, with all these social networks overlapping features, where exactly do you put different kinds of content?
As platforms try to become a one-stop-shop for social networking, they’re kind of missing the point. By making it too complicated, platforms lose what made them unique in the first place. I personally do not think there will be one king social network, and if this trend continues, none of these may exist at all in 10 years.
The social networks that were supposed to make us more connected and easier for sharing with others in our life has in my opinion made our lives more complex than they ever needed to be. So this week I challenge you to focus more on making actual memories than recording them. Live in the moment and if you can’t help but send a tweet or snap make sure it’s worth taking time out of your real reality.
We want to hear from you! What do you think of the cloning of social networks?
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