Should Always Tell a Story
Social media is the perfect opportunity to engage your loyal followers by telling them about your brand story, events, connections, new product releases, new website releases. As your brand grows and changes, your social media story should reflect that. The brand story is made up of the voice of everyone in your company and should resemble a collective brand expression. There are many parts to a brand story that helps cultivate a brand story and should include the reason why your brand is unique, and the qualities of your employees and products that make it interesting. Social media is the perfect platform to show the elements and characteristics of your brand and its ever-changing story. Its the reason why social media “stories” or timelines are huge in helping people and brands connect.
Should Show Expertise
Social Media is the perfect opportunity to flex your expertise muscle and show how you can offer value. It allows people to engage with you and add valuable insights alongside yours. Posting content that shows your expertise level will allow you to gain trust and authority in your field and will encourage customers to seek you out for solving their problems.
It’s the forefront of your brand and your public voice. It should show your authority in your market, but have the soft skills of networking, and making business and personal connections. Along with the website, it’s the first place people look to get an idea of what your company is like, and creates and upholds the brand’s reputation.
Consistency is Key
Similar to how a business or individual works, you should always strive for consistency. Consistency helps develop trust and will help in gaining loyal followers by producing quality every single time. If it’s inconsistent, you’re not developing a firm reputation, and the brand isn’t trusted, which leads to lost potential with gaining new business.