17 Dec PRESS RELEASE: Content That Works Announces Representation Agreement with Kid Scoop
Business Director Kid Scoop,
For Immediate Release:
Content That Works (CTW) announces that is it has entered into a long-term distribution and management agreement with Vicki Whiting’s Kid Scoop. Now CTW is the exclusive distribution and billing agent for all Kid Scoop products and platforms to local media outlets. Whiting and her team will continue to produce and package the content.
“I have been marketing Kid Scoop to newspapers since 1990.” said Vicki Whiting, creator, owner and driving force behind the educational page. “Our
efforts were very successful. Today more than 250 outlets use Kid Scoop.
“We realized we needed help to fuel our growth. CTW already represented some of our products so it was logical to let them do what they do best: market all of our products to media outlets. That way we can concentrate on what we do best: creating great, engaging, educational content for students.”
Each week, Kid Scoop brings students interactive games, activities, puzzles and more in a bright and bouncy, award-winning content package for newspapers and their websites. The content provides kids and their families with reading selections and games they enjoy together. Kid Scoop gives its media partners a new way to reach out to non-traditional advertisers who sponsor the page or monthly magazine.
“We can think of no time in history that it has been more important for local media companies to reach out to young parents and their children,” said Dan Dalton executive vice president of Content That Works who heads the Kid Scoop sales and marketing effort. “We know there is no better product at connecting children with the importance of news and the value of the newspaper in the classroom than Kid Scoop. We are so excited to have this exclusive opportunity to represent Vicki and her talented team.”
CTW will represent all five of the different Kid Scoop products currently available, including the Spanish language Kid Scoop weekly page. Kid Scoop and Content That Works are already working on new product offerings, including an interactive website that will give featured presence to local sponsors of the content.
“For the first time, the new online Kid Scoop platform gives television or radio stations the opportunity to participate in Kid Scoop via their websites,” added Dalton. “It’s a market exclusive product, but some newspapers produce their own pages or choose not to support teachers and young parents in their communities. So online gives us a new avenue of attack.”
About Content That Works: Founded in 2001, Content That Works (CTW) is a digital agency specializing in content development, hosted web solutions and native advertising.
CTW’s content in a dozen niche content areas regularly reaches more than 30 million households across North America.
Founded in 1986, Kid Scoop was created by an elementary school teacher as an educational feature for her local newspaper, The Sonoma Index-Tribune. The page’s appeal to kids, families and teachers has launched it into becoming the leading educational feature for children, reaching nearly 7 million readers each week in print and online.