Our Story

Established in 2001, Content That Works was one of the first players in native advertising. In 2016, the company was acquired and relocated from the snowy streets of Chicago to the charming oceanfront city of Charleston, South Carolina. Since the acquisition, the company has become an innovator in custom and syndicated content creation, utilizing technology platforms from VR, web, social and beyond.

#THEFUTUREISCONTENT

Meet our Team

A University of Montana graduate, Rachel has been a communications consultant in Cambodia, crime reporter in Idaho and magazine editor in California. Her early love of storytelling continues today as a passion for smart content fine-tuned to help clients achieve revenue and audience goals.

Rachel Cook

Director

Started with CTW in Fall of 2010. Focus was on establishing new business relationships with national corporate partners and to expand digital vertical content opportunities. Established CTW’s sales presentation and launch program to promote the new digital platforms. Established Local Native Advertising sales presentation/platform to create original custom content for any new or existing business partnership.

A Madison County, Iowa native (home of John Wayne, the red delicious apple, and the infamous Covered Bridges) Matt is the author of Dad’s Guide To Pregnancy For Dummies. He holds a Bachelor’s from the Univ. of Iowa and a Master's of Professional Writing from Univ. of Southern California.

Bob Gifford

Sales Representative

Matthew Miller

Editorial Director


Robin is an Upstate South Carolinian who studied public leadership at NC State. While she serves as a City Commissioner, her passion is writing. A former columnist and magazine editor, she has been creating and marketing content since 2010.

Originally from Boston, Deb has many years of sales experience. She works with native advertising and digital platforms.

Robin Gibson

Managing Editor

Deb Sharp

Sales Representative

OUR GOAL IS TO HELP ONLINE, PRINT AND BROADCAST MEDIA OUTLETS BUILD THEIR AUDIENCE AND DRIVE NEW REVENUE THROUGH SMART CONTENT STRATEGIES.

Today virtually everyone is in the content business, whether they know it or not. At Content That Works, we believe in the power of stories well told. Your customers seek great content that informs and delights them. Memorable stories, impactful images and designs keep them coming back to your business or your website. We can help.

866.626.6836