Our Story

Established in 2001, Content That Works was one of the first players in native advertising. In 2016, the company was acquired and relocated from the snowy streets of Chicago to the charming oceanfront city of Charleston, South Carolina. Since the acquisition, the company has become an innovator in custom and syndicated content creation, utilizing technology platforms from VR, web, social and beyond.


Meet our Team

A University of Montana graduate, Rachel has been a communications consultant in Cambodia, crime reporter in Idaho and magazine editor in California. Her early love of storytelling continues today as a passion for smart content fine-tuned to help clients achieve revenue and audience goals.

Rachel Cook


Originally from Atlanta, Georgia, Carina has a B.A. in Marketing from Kennesaw State University. Carina has worked for fortune 500 companies as well as helping build multiple startups. Carina earned her Master’s Degree in Advertising from Boston University. Go Patriots!

A Madison County, Iowa native (home of John Wayne, the red delicious apple, and the infamous Covered Bridges) Matt is the author of Dad’s Guide To Pregnancy For Dummies. He holds a Bachelor’s from the Univ. of Iowa and a Master's of Professional Writing from Univ. of Southern California.

Originally from Boston, Deb has many years of sales experience. She works with native advertising and digital platforms.

Carina Wingel

Marketing Manager

Matthew Miller

Editorial Director

Deb Sharp

 Sales Representative

Started with CTW in Fall of 2010. Focus was on establishing new business relationships with national corporate partners and to expand digital vertical content opportunities. Established CTW’s sales presentation and launch program to promote the new digital platforms. Established Local Native Advertising sales presentation/platform to create original custom content for any new or existing business partnership.

Hannah graduated from UNC-Wilmington with a B.A. in Communication Studies and a Minor in English. She brings years of experience in marketing and public relations to the CTW team. She enjoys reading, writing, and eating fried chicken in her down time. Go Tarheels!!

Bob Gifford

Sales Representative

Hannah Turner

Marketing Coordinator

Cecilia is from Greenville, SC and graduated from USC with a B.A. in Journalism and Mass Communications. She is excited to bring her media and journalism skills to the CTW team. Cecilia enjoys spending time with her family and friends and spends most of her time outdoors. Go Gamecocks!

Bringing over a decade of experience in content creation and editing to the table, Jesse is ready to tackle web content, print content and everything in between. When not scribbling away with his red pencil, Jesse can be found hiking, gardening or cheering on his native Kentucky Wildcats.

Cecilia Brown

Assistant Editor

Jesse Darland

Managing Editor

Gronk is our everyday cheerleader. He enjoys eating, swimming and getting his picture taken. Gronk is a home buddy and doesn’t enjoy when he has to leave his tank for it to be cleaned. His favorite thing to do is watch the screens change on a smart phone. He is truly a digital loving fish.


Team Fish


Today virtually everyone is in the content business, whether they know it or not. At Content That Works, we believe in the power of stories well told. Your customers seek great content that informs and delights them. Memorable stories, impactful images and designs keep them coming back to your business or your website. We can help.