Newspapers Dying — Like a tune you can’t get out of your head

07 May Newspapers Dying — Like a tune you can’t get out of your head

My friend, media consultant extraordinaire, Jim Chisholm, tells audiences at trade events where he speaks that the first thing they ought to do when they go home is fire their media critics.

We may be the only business in the world that pays someone to say bad thinks about us. Things like: newspapers are dying.

Nicolas Becquet, a journalist with the Belgian business newspaper, L’Echo, recently presented his five paradoxes of a dying press. It’s a provocative piece worthy of a full read. Here’s an excerpt that will hopefully pique your interest.

The theme of decline – that the press is dying – is in everyone’s minds, a bit like a tune you can’t get out of your head.

Is it too late? It’s a complex issue and there are many components: a crisis in the market and in traditional advertising models, reader distrust as they are attracted to new channels of information, newsrooms lacking the agility to act, slow technological progress, editorial uncertainty, and so on.

It’s happening quickly, wiping away more than half a century of history.

The press has clear strengths: a grass-roots approach to digging out information, ethics, specialist expertise, closeness to readers, a well-oiled distribution mechanism.

Now it’s time to take a long hard look at the very essence of our role, the DNA of the press and its editorial offering – which has been largely overlooked with the digital transformation. There are still reasons to believe.

– by Paul Camp

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