News Is Not Mobile's Killer App

27 May News Is Not Mobile's Killer App

The numbers on mobile are compelling. According to CNNMoney more people accessed the internet using apps than using PCs in January:

Mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers, according to data from comScore, cited Thursday by research firm Enders Analysis. PCs clocked in at 45%.

Although total Internet usage on mobile devices has previously exceeded that on PCs, this is the first time it’s happened for app usage alone.

Everyone involved in local media needs a mobile strategy. To win that strategy can’t just be streaming your news in a mobile format.

Industry thinker, Steve Gray, often gets it right. He’s distressed about how few mobile solutions are coming from newspapers and challenges the industry to do more and better in this recent blog post. It’s well worth a read and some thought.

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