24 Jul New Business Ideas Can Give Little Guys a Voice – and an Audience
Today’s guest post comes from Cassie Moran, Client Development Manager here at CTW. Here’s her take on Facebook’s latest moves into mobile:
A couple weeks ago there was an article in TechCrunch on Facebook’s possible involvement in the mobile gaming sphere: Facebook Is Experimenting With Becoming a Mobile Games Publisher
It’s no secret that Facebook has been looking for a way to monetize its mobile platform up to the potential that investors expect – with varying degrees of success. Now, the company is taking this known online moneymaker (games) and trying to translate them into additional mobile revenue.
With this move, Facebook serves a “publisher” of games, partnering with small, independent game developers and surprisingly not with larger developers in this phase of the experiment. TechCrunch says Facebook will offer “distribution through mobile ads in exchange for a cut of revenue” for these indie games.
What Facebook can provide to its independent partners is extremely high in value: highly targeted ads based upon its plethora of user data. This means that the Facebook is not sticking its nose into game development and content, but providing its partners with the end consumers most likely to play specific game – a highly coveted and hard-to-find group of people in some cases.
Up until now, Facebook generated most of its mobile gaming revenue by taking a cut from the gaming company, much of which comes from “virtual currency” (currency to be used inside the game to purchase perks) sales. This may be a way for Facebook to finally break into mobile revenue more consistently.
It’s an outside-the-box approach to garner more revenue and expand its reach while leveraging Facebook’s biggest asset, its user data. Plus, it just happens to help the little guys that are usually passed over.
Legacy media companies can learn from this multi-billion dollar company, started by a college dropout in a Harvard dorm room less than ten years ago. Back when Facebook was simply a website to compare your college classmates, no one expected the company to enable indie mobile gaming developers down the line, but that’s where this new wave of technology has taken us.
Start to look for new ways to branch out and expand your services to a younger, digital, mobile generation, and stop dismissing the new ideas as too different or farfetched.
Unlikely business partners may have potential that has yet to be discovered by the masses.