How Does Sponsored Content Work?

Sponsored content is one of the fastest growing categories for publishers. According to Business Insider, it’s expected to account for 74 percent of U.S. display ad revenue by 2021.


Our approach is simple: create great content. Rather than focusing on selling a product or service, sponsored ads should be a gift to readers. The most sponsored ads are:

  • Informative
  • Engaging
  • Honest and factual


If the content is great, then your advertisers will see great results. That means happy readers, happy advertisers – and a happy you!


Talk to an expert to learn more about our proven approach.