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How to Make a Great Date with a Native Ad

Native advertising is hailed as the new frontier of advertising revenue for media companies. In fact, according to Business Insider, native advertising will  grow from $4.7 billion to a whopping $21 billions between 2013 and 2018.

Is your organization selling native ads effectively? The opportunities – and the risks of falling behind – have never been bigger. Therefore, native advertising, content paid for by an advertiser that looks, feels and reads like the content surrounding it, is on a remarkable tear.

Native advertising is growing at a breakneck speed; by 2021, it’s expected to account for more than 74 percent of U.S. display ad revenue. However, while there may consensus native ads are the future, the same can’t be said for how to make great native content.