Listen In

Content That Works’ high-quality online and print content can help open the door to new marketing partnerships, new revenue and new readers. Listen to a few of our satisfied subscribers

We were looking for a way to build an environment outside of our weekend Automotive sections, something that would not only satisfy our avid car shoppers but also attract a wider audience who are essential to our livelihood. Our goal was to hook-in these “passive” readers so we had them when they were ready to make an automotive purchase. CTW’s Wheel Deals was the answer for our new Thursday Cars section. With engaging content, this was the perfect fit to help us kick-start our weekend sections.
Mike Bentley, business development manager, classified advertising
The Boston Globe, Boston, Mass.

Content That Works’ holiday publications have made all the difference in the world for us. They were easy to access, the stories were interesting and the different topics you covered helped us sell. Because we packaged all the sections together and sold early we were able to almost triple our revenue from the previous year’s holiday special sections. Content That Works helped us obtain our budgeted numbers. We will definitely be using your holiday publications again this year.
Edna Gambardella, retail advertising manager
Victoria Advocate, Victoria, Texas

We ordered one section from CTW to start – the Tech Gift Guide, Giftology – to test the waters. I thought the content was hip, fun and, well, being from New Hampshire, wicked awesome. The photos were clear, crisp and colorful. The stories were well-written and timely. I’m very happy with our choice and hope to do more business with CTW in the future.
Sherry Hughes, special sections editor
The Keene Sentinel, Keene, N.H.

We recently renewed our agreement for Real Estate Weekly, JobWeek and Wheel Deals. In these times we need a partner who can help us maintain our editorial excellence while saving us money. Content That Works delivers on both counts.
Pam Rumer, classified advertising manager
The North County Times & The Californian, Temecula, Calif.

I feel like I just married into your family! Calls from the President. Two account representatives. I am impressed. Swept off my feet, in fact. The way you do business is impressive and we can learn from it in our own sales operation. Oh, and by the way, the product is great, too!
Edward C. Domaingue II, vice president/news
New Hampshire Union Leader, Manchester, N.H.

I just wanted to let you know that since the inception of Body & More Weekly we have capitalized on using the Internet vertical for sales, aligning the online presentation with our weekly ROP pages. As a result we have grown the print product from one ROP page to a double truck and even a third page in some weeks. Frequency is what this program is about. From the successes we have had, I see the value of this product reaching $200,000 in new revenue for Sierra Nevada Media Group in 2008.
Keith Tanoos, publisher
The Record-Courier, Gardnerville, Nev.

We were looking for new and fresh content for our bridal tab. Content That Works came through for us. We focus our bridal publication on just two or three local articles and use CTW’s Bridal Planner, which reduces time and labor and results in a great finished product for our readers and advertisers. We are 100 percent happy!
Jim Gainey, advertising director
Northern Virginia Daily, Strasburg, Va.

Like so many publishers, I find myself under the daily pressure of meeting deadlines and finding content to wrap up a publication. Once I partnered with Content That Works, I discovered a plethora of articles and complete publications that are not only well-written but also professionally designed and ready to print. I only wish I had found CTW much sooner. The support staff and sales consultants are so easy to work with, I feel they have become an integral part of my company.
Michael Laurino, publisher and executive editor
Avodah Publishing, Kalispell, Mont.