17 Nov Ink On Paper Not Dead Yet
I have friends who are Airbnb zealots. They use the online service to secure lodging throughout the US and swear by the experience.
So it was with some interest that I read in this morning’s New York Times that the online room/apartment-share service has gotten into the ink on paper publishing business.
An introductory note for the magazine says it hopes:
“to explore our fundamental values: sharing, community and belonging,” and to “inspire and motivate exploration, not just within the cities featured, but within any space a reader finds themselves.”
Airbnb’s Pineapple would seem to be an acknowledgement that man (and woman), perhaps even digital companies cannot live by online alone. There’s something nice about tangible brand representation.
Bjorn Hanson, a professor at the Tisch Center for Hospitality and Tourism at New York University, explains in the Times article that most hotel brands offer guests “a publication of some form,” and that Airbnb’s new magazine “continues to position Airbnb as a legitimate hotel brand.”
Imagine that, an old fashioned publication legitimizing a brand. Hanson goes on to say he believes the magazine could convey a sense of membership and being part of a larger community.
All of these are very traditional roles for print and underscore the fact that ink on paper is not dead, at least not yet.