21 Feb Free White Paper: 5 Pitfalls of Native Advertising & How To Avoid Them
Content That Works is pleased to offer a new white paper, The 5 Pitfalls of Native Advertising & How To Avoid Them, free to all local media companies.
Simply email firstname.lastname@example.org with the subject line Native Advertising and we will forward the white paper with no charge or obligation.
- Deceiving your readers
- Copycat campaigns using “canned copy” that won’t optimize
- Ignoring social media
- Boring your readers
- Pricing too low
This white paper discusses what native advertising is and includes concrete examples. It is a concise and helpful reference guide than can be useful to local media executives, sales managers and your sales team itself. Click here for more information.