15 Jan Our favorite content projects of 2017
At the start of this year, our editorial team each picked one of their favorite projects they worked on in 2017. Each of these projects was not only successful in 2017, but inspirational for new projects in 2018. We hope these stories inspire you to try something new with your content in 2018.[/vc_column_text]
Matt- Editorial Director
My favorite project of the year was the Holiday Give Back section. I enjoyed telling the stories of those who are making a difference in their communities, as well as providing information about the importance of shopping local and how to get a good deal during the holidays by fostering a relationship with local store owners. It was a unique magazine and it gave our clients a reason to go to main street to talk to their local retailers this holiday season.
Cecilia- Assistant Editor
The CTW team and Free Times team worked really quickly and well together to pull off this special section in a short amount of time. The Free Times has a very smart and motivated sales team, and I am glad they came to our Content That Works team to assist with this project.
There is no doubt that our content helped the 15 non-profit organizations receive extra funds in time for the end of 2017, as each article discussed the importance of donating to the organizations’ causes and how one could donate. The Free Times team did an excellent job promoting this section in print, online and on social media – likely reaching people across the state, and not just in Columbia. (If only every property we work with would replicate the Free Times promotional efforts after sponsored content goes live-they do a great job.)
We were lucky to work with them again on a New Years Resolution section. Hopefully, we will continue to work with their team, and others to produce special sections like these two in 2018!
Jesse – Managing Editor
Without question, my favorite project of 2017 was our Star Wars: The Last Jedi preview issue. For the third year in a row, our syndicated content team put together a killer eight-page magazine that dived into the new film. The magazine was the perfect advertising vehicle for movie theaters and retailers hoping to capitalize on the movie’s large audience.
In contrast to CTWS’s other syndicated content, which covers important subjects like fitness, real estate, wedding planning and home improvement, this issue explored a galaxy far, far away. Our page designers were able to create some innovative layouts using beautiful images from Lucasfilm. As we did for Star Wars: The Force Awakens and Rogue One: A Star Wars Story, this issue included an in-depth preview of the film, a character guide, and recaps of past films. We also included a toy preview, new for this year.
As long as Disney keeps making new Star Wars movies and our customers keep purchasing this content, I hope that we can continue putting together these previews. They’re just so much fun!