Don’t Advertise At People

09 Feb Don’t Advertise At People

We saw this share-worthy infographic showing the 8 content marketing trends for 2015 over the weekend and  couldn’t agree more with the general comments that accompany it:

The underlying concept of content marketing is that people don’t want to be advertised at. They want stories with which they can identify, and brands supporting easy engagement.

We’ve been saying for a long time that social media is the secret sauce of  native advertising. It’s good to see that B2B News Network agrees.

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