How a coupon column can help your newspaper


20 Feb How a coupon column can help your newspaper

This week we talked to Super-Couponing expert Jill Cataldo about how coupons can help newspapers.

What is Super-Couponing?

Super-Couponing is a 650+ word weekly column written by nationally-syndicated consumer coupon expert Jill Cataldo.  Since 2008, Jill has been advising over 20 million readers each week how to save money on everything from groceries to home expenses to travel.  Jill’s factual, easy-to-understand methods have helped shoppers cut their grocery bills to the tune of hundreds of dollars each year.

Jill loves helping others live well on less and tackles topics of interest to anyone who wants to stretch their dollars as much as possible. In addition to teaching shoppers how to use coupons in conjunction with stores’ sales cycles to save the largest possible amount of money, Jill also tackles topics like saving for college, cutting your household’s cable bill, and tips and tricks for saving on travel.

Why are coupons important to newspapers?

In a world where everything seems to be going digital, Jill is a vocal advocate of newspapers. Particularly with regards to the coupons within.The types and values of coupons offered in the newspaper inserts are consistently higher-value and more plentiful than their digital counterparts. Jill isn’t shy about telling her readers so. Coupons that appear in the newspaper also account for the majority of coupons issued by manufacturers.

According to Inmar, 90.1% of all coupons issued in 2016 appeared in free-standing newspaper inserts.

In order to save the most money at the supermarket, Jill regularly advises readers their best grocery coupons continue to come in the Sunday paper.

In fact, coupon enthusiasts are a desirable segment of your audience that you may wish to cater more to. Many of them purchase or subscribe to multiple copies of the newspaper each week, opening opportunities for multiple-copy subscription options.

Who uses them?

According to Nielsen, coupon enthusiasts are value-driven consumers who account for nearly 20% of all unit purchases. This is music to your retailer partners’ ears. Coupon enthusiasts make nearly two times as many shopping trips to the store versus non-enthusiasts. In fact,41% of these households make more than $70,000 per year.

Nielsen notes manufacturers and retailers would do well to target [coupon] enthusiasts: their shopping behaviors and demographics make them extremely appealing.

If your newspaper offers coupon inserts, help your readers use them to their fullest potential by offering Jill Cataldo’s “Super-Couponing Tips” column on the same day the coupons appear in your paper.

Find out how you can get Super-Couponing tips for your paper here:

  • curso intensivo de espanhol
    Posted at 19:36h, 22 February

    Very well written article. It will be helpful to anyone who employess it, as well as me. Keep doing what you are doing – i will definitely read more posts.

  • hurricane preparedness
    Posted at 10:20h, 23 February

    I am constantly searching online for articles that can help me. Thanks!

  • dank memes
    Posted at 17:39h, 23 February

    You actually make it appear so easy together with your presentation however I find this matter to be actually one thing which I feel I might by no means understand. It seems too complicated and extremely vast for me. I am taking a look ahead to your next publish, I?¦ll try to get the hold of it!

  • Android Flash Tools
    Posted at 14:16h, 24 February

    Good post. I be taught one thing more difficult on different blogs everyday. It would all the time be stimulating to read content from other writers and follow a bit one thing from their store. I’d desire to use some with the content material on my weblog whether you don’t mind. Natually I’ll give you a link on your net blog. Thanks for sharing.

  • more information here
    Posted at 18:49h, 24 February

    Very interesting information!Perfect just what I was looking for!

  • Norbert Moccia
    Posted at 15:06h, 25 February

    Very well written post. It will be useful to everyone who usess it, including myself. Keep doing what you are doing – for sure i will check out more posts.

  • seo specialist
    Posted at 03:20h, 26 February

    I went over this website and I believe you have a lot of good information, saved to fav (:.

  • check this
    Posted at 06:26h, 27 February

    Very interesting information!Perfect just what I was searching for!

  • ideas for inventions
    Posted at 04:06h, 28 February

    I like this web site its a master peace ! Glad I observed this on google .

  • how to submit a patent
    Posted at 11:07h, 28 February

    Hi there! Someone in my Facebook group shared this site with us so I came to give it a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Outstanding blog and great design.

  • Flight Deals
    Posted at 03:39h, 02 March

    Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care

  • inventions ideas
    Posted at 07:57h, 02 March

    I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.