Chainsaws Get Attention, Content Matters

22 Apr Chainsaws Get Attention, Content Matters

At a recent newspaper conference a speaker presented his research and opinions about Millennials.

He showed some pictures of old school business heroes, which included Chrysler’s Lee Iaccoca, and GE’s Jack Welch among others. He then showed pictures of the new business heroes, which included Facebook’s Mark Zuckerberg and Google founders Sergey Brin and Larry Page.511SuJgDvKL._SY344_BO1,204,203,200_

His point, of course, was that today’s business titans are younger and hipper than yesterday’s.

Unfortunately the speaker went to some length to cast Welch as chainsaw Jack for cutting thousands of jobs during his tenure. Cut he did, but he was known as “Neutron Jack” for laying off people while leaving buildings intact as if a neutron bomb had gone off.

Chainsaw was bestowed on “Chainsaw Al,” Albert Dunlap who whipped Scott Paper in to a lean mean company and then ran Sunbeam aground, laying off literally thousands of workers in the process. Time magazine put him on its all-time worst bosses list.

As I discussed yesterday, chainsaws tend to get one’s attention.

This guy was a great speaker and anyone can make this sort of error. However, this speaker’s case of mistaken identity cast doubt in my mind – and I dare say many others – about how factual his presentation was.

Words matter. Accuracy matters. Content matters.

We don’t always get it right at CTW, but we put extra effort into accuracy. We know that if we get it wrong it does not reflect well on you.

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