How Bridal Content Brings Value (and Revenue) to the Media Industry

15 Feb How Bridal Content Brings Value (and Revenue) to the Media Industry

With an average of 2.5 million people tying the knot each year, it should come as no surprise that the wedding industry is booming. Media companies are quickly discovering by adding bridal content to their platforms, they are adding value to their special sections and increasing digital revenue.[/vc_column_text][/vc_column][/vc_row]

Why is content so valuable in the bridal industry?

The first step for brides when they embark on a wedding planning adventure is to seek inspiration. Having a solid vision for their Big Day is key, and bridal content offers creative direction that the planning process needs.  

The top source of inspiration for brides is wedding-specific content. For example, 40 million people turn to Pinterest for visual boards filled with ideas for wedding themes, styles, venues and more. In addition to Pinterest, other popular digital platforms including The Knot Wedding Planner and Weddingbee are heavy with bridal content to inform brides of all they need to know throughout the wedding planning process.  

Brides are even planning their weddings for the most part with their mobile devices. 6 out of 10 brides are organizing their weddings via use of a mobile device to research dresses and vendors. Displaying bridal content on your platform will consistently drives traffic to local wedding vendors and provide bridal support in the community.

The wedding industry is worth $300 billion globally, and media companies that are claiming their piece of this powerhouse business are seeing a drastic increase in their digital revenue. By adding bridal content to celebration, style, or events sections will add special value for a market of people who are really searching for answers to help them along the wedding planning journey.

Claim your piece of the bridal industry with a local digital platform and ask us about our custom bridal sites with content updated daily. Do you want to learn more? Call 843-937-4820.