06 May Bodiless Head Found In Google Help
Google’s Matt Cutts makes YouTube videos to help webmasters get better Google search results. He appears to be having some fun with an out-of-body experience in a recent Google Webmaster Help video (see below), warning that what makes up the body of the content actually matters … not just the catchy heads and attendant mega-tags.
“(The) Head might have meta description, meta tags, all that sort of stuff. If you want to put stuff in the head, that’s great, make sure it is unique, don’t just do duplicate content, but stuff in the body that makes a really big difference as well,” Cutts says. “If you don’t have the text, the words that will really match on the page, then it’s going to be hard for us to return that page to users.”
CTW has long preached the benefits of truthful, relevant, original content in elevating search results. Google rewards originality. It also is working hard to refine its algorithm to reflect relevance and authority, as discussed in the slightly more technical video below. This is vital information for media companies poised to get into sponsored content and native advertising.
The changes in Google’s algorithm will greatly benefit local media companies and their advertisers who correctly employ native advertising techniques. However, the changes will punish those who try to recycle content for multiple clients in multiple markets.
Storytelling with substance drives results.