21 Sep How to be a superstar at your next conference
(Without breaking the bank for the conference)
Sponsorship is a great thing for a conference. Your brand gains an association with a good cause or an established event or brand. However, doing this can be a rather expensive venture, and if you don’t have a few grand to throw down it’s not an option for your business most of the time. So how do you get your audience’s attention?
I believe there are better, more creative ways to get even more attention than being a sponsored brand at a conference. Most are less expensive, and some are even free. Here are some easy ways to get your brand’s name known at a conference:
Hashtag like a stalker but not
Almost every conference has a Twitter hashtag that they want participants to use to engage with each other, their brands and companies attending the event. (Or at least, they should be engaging. If not still go with it.) Once you find that hashtag or hopefully they give it to you, always use it at the end of every post concerning that conference. To not annoy your other followers who may not be attending the conference and may not appreciate your clever gifs and tweets throughout the day, make sure to start the majority of your tweets with the @-handle of the conference so they do not appear on your main newsfeed.
Not only hashtag but engage!
If there is another company at the conference sharing something cool, engage with them by commenting on it or saying hey to the other companies and participants there. Without this, the Twitter feed just becomes a board of companies screaming to the participants, which doesn’t make anyone want to check the hashtag. If you are actually at the conference, tweet quotes from speakers that really inspired you and take lots of pictures.
Try something different
Even if it doesn’t work, at least you tried, and hey it may still work in a different way. People recognize innovation. At the last conference Content That Works attended, we created a geo-filter on Snapchat for attendees to use. Although the participation was low on actually using the filter, we had a large number of people stop by our booth to comment on how cool it was and talk business with us because they recognized it was innovative. In trying something different, it is important that it can be traced back to making sense for your business.
This one is as old as time, but people like free stuff and that hasn’t changed. However, what type of free stuff you are giving does make a difference. Obviously, there are budgets but try to find something different than the typical pens and stress balls while also tying it into your brand image. What image does your giveaway say about your company? Does it tie in with a theme you have for that conference? Make sure it is relevant and has a purpose to get people to engage with your brand and ultimately your business goals.
Get back to those roots of childhood where you learned manners. Same applies to social media. If someone comments on something of yours, respond back even if it’s just a thank you. Don’t ghost out. Like other people’s posts so that you don’t support creating a scream board. After the conference is over, make sure to thank and send information to all the people you received business cards from. After all, they gave you those cards for a reason.