Author: Matt Miller

05 Feb Time Well Spent

Budgets are unfortunate necessities that keep us grounded in our spending and even more grounded in our work limitations. Every editor, sales team, marketing manager and creative professional in the content industry has a budget, and no matter how big or small, nobody’s is ever...

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great story

30 Nov What makes content good

As the editorial director for Content That Works, I put my stamp of approval on hundreds of  great stories, graphics, blog posts and native ads every month. I’m a daily reader of the New York Times and the Chattanooga Times Free Press as well as...

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