29 Aug Authentic- of undisputed origin; genuine
I recently read an article by HubSpot “How to ‘Un-Stock’ Your Photography: 8 Examples That’ll Change the Way You Choose Photos”. It showed the difference between what they called an authentic photo and a non-authentic photo. While the so-called authentic photos are obviously better, I challenge the label “authentic.”
Despite the candid look, these are still images of models, photoshopped to look unblemished and perfect. The poses are crafted to casual and effortless. And the settings are often unrealistic – I mean, how many of us spend afternoons laughing with our friends in a picturesque meadow?
Even food pictures are just as contrived. A smoothie that looks good enough to eat gets high likes, high follows, but it’s not how most of our food looks without an art degree and some serious effort in the morning.
To illustrate what a truly “authentic” photo looks like, I decided to take some photos of our small office, without telling my coworkers what it is for, to capture the true authentic nature of these categories. This was a bit of a challenge and honestly I felt a bit creepy randomly snapping photos of my colleagues but it’s as close to reality as you can get.
This is what our office space looks like, little cubes with great people doing great things in them. No glamour or modern glass desks just an ordinary environment.
- Technology – augmented reality
Ok so this isn’t a photo but this is an authentic video not edited and taken without her knowledge until after to capture the fun of technology.
It is kind of hard to take a picture of someone in their car without crossing the creepy line, so my authentic version is a selfie taken once, no filter.
True happiness is silliness and joy combined. There may be movement in it and not a clean clear focused photo but an authentic happy moment is true to capture.
#WhiteboardWednesday is our goofy office Snapchat (@CTWCharleston) /Instagram story (@Contentthatworks) every week. Just depends what’s on it that day, no preplanning necessary.
We have those classic office phones that reminds me of the 90s and makes me smile back at a time when you couldn’t walk everywhere on the phone.
Focused, multiple screens, in the zone this is what a focused worker looks like at our office.
Helping each other out and sharing knowledge is an everyday task, not just crowded boardrooms.
I am definitely not a professional photographer (all photos were taken on my phone), but this is what authentic looks like. It’s not as exciting as pictures walking through the desert or glossy backgrounds, but it’s real. Do you like it better than what our industry considers “authentic?” Would you click an article that showed a true photo of someone working in an office, unstaged, unfiltered? I’m not sure I would, probably because we’re used to the uber-polished, hyper-reality of staged photography. But it is interesting to think about what we consider to be real and natural photography is just as unnatural as the non-authentic examples.
I need to say a huge thank you to my co-workers who let me randomly sample photos of them working today and allowing me to post these unedited photos in this post. You are all great sports!
What are your thoughts on the authenticity of marketing photos? We would love to hear from you in the comments below! Enjoyed this article? Subscribe to our blog so you never miss a post!
Definition of authentic