All Content is not Created Equal

05 Apr All Content is not Created Equal

Ever wonder why you never see ads for discount heart surgeons?starbucks-coffee-creme-brulee-macchiato-1

Obviously, most folks with serious heart problems want the best doctor possible no matter what the price.

Last week, the vice president of a major nationwide media company claimed he could buy “everything we offer” for $100 from somebody else.

You can buy a cup of coffee for a buck too, but it is not the same as a Starbucks Macchiato.

Discount content is not Content That Works content. Better content gets better results.

How much is increasing revenue worth to you?