Its more than engagement
Re-purposed content isn’t just about recycling good content into different platforms to squeeze more engagement out of your content budget. It’s a way for emphasizing you’re messaging and delivering a more holistic experience for customers. If your content isn’t being re-purposed properly, you’re missing out on the benefits of having a really good multi-channel strategy.
Areas that need improvement
The first place to think about repurposing is your old blog posts. Some posts are evergreen and will always be useful and then there are posts, that are no longer relevant. Evergreen content is timeless, which will always stay relevant, and quality, which will boost traffic to your site.