7 Innovative Ways Magazine Publishers are Adding Value (that Local Media Could Copy)

26 Sep 7 Innovative Ways Magazine Publishers are Adding Value (that Local Media Could Copy)

This article details a presentation by senior director at Innovations Media Consulting John Wilpersat at the FIPP Congress in Rome.

Although the ideas come from the world of magazines – and magazines in Europe at that – there are some interesting ideas presented here, like personalization, selling individual articles and making magazines “shoppable,” that could be creatively adapted by local media of all kinds.

Particularly interesting is that research shows that among people using a tablet to consume news and information, 70 percent say they want to shop. Filling that desire to buy something could prove to be a major opportunity for advertisers in all forms of local media.