13 Jun 2,094 banner ads per month = virtually no results!
“You are more likely to finish Navy Seal training than click on a banner ad.”
“You are more likely to survive a plane crash than click on a banner ad.”
“You are more likely to get a full house while playing poker than click on a banner ad.”
I could go on and on about the horrors of display advertising results online – and others have. For those of us selling online ads, these facts are a problem. The good news is that Facebook is in the same boat.
There is hope. Advertisers on local Brides 365 sites experience many times the national average click-through rate.
Strong content verticals that include local user-posted content, environments rich with local resources and relevant trends, articles and videos updated daily attract motivated buyers who actually want to interact with advertisers.
Content still makes a difference. Good content makes a world of difference. Relevant user-posted content wrapped in context gets results for your advertisers.