November 2016

great story

30 Nov What makes content good

As the editorial director for Content That Works, I put my stamp of approval on hundreds of  great stories, graphics, blog posts and native ads every month. I’m a daily reader of the New York Times and the Chattanooga Times Free Press as well as...

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14 Nov Should brands get political?

Before, during, and after the election of our 45th President, many brands and celebrities (who are in essence a brand) shared a politicized personal message via social media.   On Friday, the CEO of Grubhub wrote a strongly worded message unaccepting of the President-elect Trump. This ignited...

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